ANOUKI is a Georgian, Tbilisi-based brand, established in July 2013, with head designer Anouki Areshidze. Anouki is 26 years old, Tbilisi-born designer. After studying fashion design, styling and consulting in world’s leading universities such as Istituto Marangoni and Accademia del Lusso, Anouki decided that it was time to realize her ideas about designing clothes and got back to the native country.
ANOUKI presents ready-to-wear clothes, shoes and accessories. Brand’s main idea is to be “very own” for each customer, not to be cliche and understand what’s necessary for ladies in a specific moment. Whole team does its best to prove that it is possible to create something new and exciting in Georgia, where fashion industry is just in the process of development.
In 2014, ANOUKI introduced diffusion line MISS ANOUKI. Brand is focused mainly on young generation and offers total look, designed in consideration of major worldwide trends, product range is updated weekly. MISS ANOUKI is exclusively available only for Georgian customers and it has been a most indemand clothing brand in the market since the launch.
ANOUKI's first store started working in December 2013, in Tbilisi. It has already become “must visit” place for not only locals, but for foreign ladies as well. Second ANOUKI store opened in Summer 2015, due to high demand from tourists and local citizens of city Batumi, a Georgian sea resort.