Babukhadia brand was founded in 2012 , under the creative direction of Nino Babukhadia , the founder of the company. The brand represents aspects of contemporary fashion style, while synchronizing facts of femininity with masculine principles. Born in Soviet Union yet raised in newly independent country , the brand director maintained mysterious duality of past drama and bright future enhancing character formation and personality transformation. Never forgetting past and proudly heading to the future, that's the main message she she delivers trough her creations. Babukhadia's woman is steamy however not flirty , feminine but not flowery , this harsh and smart , tough and dashing woman is self - confident with a strong sense of self - identity .
The brand gained the most international press attention and recognition trough the recent years , especially during MBFW Tbilisi, Georgia